SHOP NOW WITH UP TO 70% OFF
💗 After 39 years, Mum is passing the boutique on to the next generation.
What began with one woman building a small fashion store as a single mother has grown into something our whole family has been part of.
Now, at 67, Mum is finally ready to retire, and I’m incredibly proud to continue what she spent nearly four decades building.
Before this new chapter begins, we’re clearing selected pieces from the current collection with up to 70% off.
These are some of the final styles chosen under Mum’s chapter of the boutique, and once certain sizes and pieces are gone, they won’t be returning.
If you’ve had your eye on something, this is the moment to make it yours.
Thank you for supporting a family story built by women, for women ♡
💗 Extra bundle discounts, applied automatically at checkout
Buy 2 items → 10% OFF
Buy 3 items → 15% OFF
Buy 4 items → 20% OFF
Buy 5+ items → 20% OFF
With love,
Mum & Daughter
Ellianna™ Comfort Slip-On Sandals
Regular price$130.00Sale price$64.95Ellie™ Waterproof Windbreaker
Regular price$150.00Sale price$74.95Ellis Layered Bracelet Set
Regular price$300.95Sale price$74.95Ellis | Plus Size Denim Dress
Regular price$139.90Sale price$69.95Elodie Veyrac Chain Bracelet
Regular price$241.95Sale price$59.95ELODIE™ | Abstract Padded Jacket Black and White
Regular price$200.00Sale price$99.95Elowen™ Genuine Leather Basket Bag - Woven Everyday Luxe Style
Regular price$270.00Sale price$89.95Elyse™ Cozy Winter Hat
Regular price$89.90Sale price$44.95Elysia™ Classic Leather Tote - Timeless Structured Everyday Style
Regular price$270.00Sale price$89.95Ember | Wild Grace Set
Regular price$149.95Sale price$74.95Emberly | Classic Ease Denim
Regular price$279.90Sale price$139.95Emberly™ Relaxed Embroidered Midi Dress
Regular price$149.90Sale price$74.95Emelia™ Elegant V-Neck Maxi Dress
Regular price$170.00Sale price$84.95Emerald Crystal Bracelet Set
Regular price$209.95Sale price$52.95Emerald Gold Bracelet Set
Regular price$269.95Sale price$67.95Emerald Green Statement Bracelet
Regular price$241.95Sale price$59.95Emerald Green Statement Bracelet
Regular price$216.95Sale price$53.95Emerald Link Chain Bracelet
Regular price$271.95Sale price$67.95Emerald Tennis Style Bracelet
Regular price$241.95Sale price$59.95Emerance Gold Luxe Bracelet
Regular price$240.95Sale price$59.95Emery™ Vintage Floral Maxi Dress
Regular price$150.00Sale price$74.95Emma | Draped V-Neck Evening Maxi Dress
Regular price$199.95Sale price$59.95Emma | Everyday Comfort Dress
Regular price$140.00Sale price$69.95Emma™ Midnight Swirl Chiffon Dress
Regular price$140.00Sale price$69.95Emma™ Tailored Co-Ord Set
Regular price$200.00Sale price$99.95Esmée - Abstract Print Midi Dress Signature
Regular price$159.95Sale price$79.95Esmee™ – Elegant Comfortable Strand Dress
Regular price$89.95Sale price$44.95Esra | Everyday Comfort Dress
Regular price$140.00Sale price$69.95
PROVEN QUALITY, TRUSTED BY MANY
The Gold Coast Family is more than a store. It is a promise. Trusted by over 10,000 women ascross Australia, we create fashion you can feel confident wearing.
Free shipping across Australia and a 30-day money back guarantee on every order.