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SHOP NOW WITH UP TO 70% OFF

💗 After 39 years, Mum is passing the boutique on to the next generation.

What began with one woman building a small fashion store as a single mother has grown into something our whole family has been part of.

Now, at 67, Mum is finally ready to retire, and I’m incredibly proud to continue what she spent nearly four decades building.

Before this new chapter begins, we’re clearing selected pieces from the current collection with up to 70% off.

These are some of the final styles chosen under Mum’s chapter of the boutique, and once certain sizes and pieces are gone, they won’t be returning.

If you’ve had your eye on something, this is the moment to make it yours.

Thank you for supporting a family story built by women, for women ♡

💗 Extra bundle discounts, applied automatically at checkout

Buy 2 items → 10% OFF
Buy 3 items → 15% OFF
Buy 4 items → 20% OFF
Buy 5+ items → 20% OFF

With love,
Mum & Daughter

932 products

PROVEN QUALITY, TRUSTED BY MANY

PROVEN QUALITY, TRUSTED BY MANY

The Gold Coast Family is more than a store. It is a promise. Trusted by over 10,000 women ascross Australia, we create fashion you can feel confident wearing.

Free shipping across Australia and a 30-day money back guarantee on every order.