SHOP NOW WITH UP TO 70% OFF
💗 After 39 years, Mum is passing the boutique on to the next generation.
What began with one woman building a small fashion store as a single mother has grown into something our whole family has been part of.
Now, at 67, Mum is finally ready to retire, and I’m incredibly proud to continue what she spent nearly four decades building.
Before this new chapter begins, we’re clearing selected pieces from the current collection with up to 70% off.
These are some of the final styles chosen under Mum’s chapter of the boutique, and once certain sizes and pieces are gone, they won’t be returning.
If you’ve had your eye on something, this is the moment to make it yours.
Thank you for supporting a family story built by women, for women ♡
💗 Extra bundle discounts, applied automatically at checkout
Buy 2 items → 10% OFF
Buy 3 items → 15% OFF
Buy 4 items → 20% OFF
Buy 5+ items → 20% OFF
With love,
Mum & Daughter
Edith™ | Purple Leaf-Print Dress
Regular price$204.95Sale price$99.95Eileen Relaxed Capri Pants
Regular price$129.90Sale price$69.95Eileen | Casual Denim Jumpsuit
Regular price$189.90Sale price$94.95Eirian™ Off-Shoulder Gala Dress
Regular price$139.90Sale price$69.95Elan Gold Bracelet Set
Regular price$240.95Sale price$59.95Elan Mercer White Gold Bracelet Set
Regular price$241.95Sale price$59.95Elara™ Cashmere Blend Knit Dress
Regular price$169.95Sale price$84.95Elara™ Plaid Button-Front Maxi Dress
Regular price$189.95Sale price$94.95Elara™ | Women’s Vintage Cardigan Sweater
Regular price$160.00Sale price$79.95Elaris™ | Women’s Vintage Knit Cardigan Sweater
Regular price$160.00Sale price$79.95Elegant Amber Dress - Perfect for Any Occasion
Regular price$89.95Sale price$44.95Elegant Baroque Pearls Bracelet
Regular price$240.95Sale price$59.95Elegant Emerald Open Cuff Bracelet
Regular price$221.95Sale price$55.95Elegant Luxe Tennis Bracelet
Regular price$209.95Sale price$52.95Elegant Sparkly Hoop Earrings
Regular price$120.95Sale price$44.95Elena™ Figure-Shaping Bikini
Regular price$129.90Sale price$64.95Elia | Coastal Paisley Set
Regular price$149.95Sale price$74.95Elicia™ Relaxed Fit Dress With Pockets
Regular price$130.00Sale price$64.95Elija™ Comfortable Waterproof Boots
Regular price$119.90Sale price$59.95Elin | Classic Vintage Timepiece
Regular price$200.00Sale price$59.95Elin™ – Elegant Beach Dress
Regular price$89.95Sale price$44.95Elite Pearl Bracelets Pack
Regular price$197.95Sale price$49.95Eliza | Sandals with straps and tassels
Regular price$215.00Sale price$79.95Elizabeth™ - Denim Print Midi Dress
Regular price$150.00Sale price$74.95Elizabeth™ Ruffle Midi Dress
Regular price$140.00Sale price$69.95Ella Timepiece
Regular price$200.00Sale price$59.95Ella | Glamorous Square
Regular price$200.00Sale price$59.95Ellianna | Open Front Vest Dress
Regular price$129.90Sale price$64.95
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The Gold Coast Family is more than a store. It is a promise. Trusted by over 10,000 women ascross Australia, we create fashion you can feel confident wearing.
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