SHOP NOW WITH UP TO 70% OFF
💗 After 39 years, Mum is passing the boutique on to the next generation.
What began with one woman building a small fashion store as a single mother has grown into something our whole family has been part of.
Now, at 67, Mum is finally ready to retire, and I’m incredibly proud to continue what she spent nearly four decades building.
Before this new chapter begins, we’re clearing selected pieces from the current collection with up to 70% off.
These are some of the final styles chosen under Mum’s chapter of the boutique, and once certain sizes and pieces are gone, they won’t be returning.
If you’ve had your eye on something, this is the moment to make it yours.
Thank you for supporting a family story built by women, for women ♡
💗 Extra bundle discounts, applied automatically at checkout
Buy 2 items → 10% OFF
Buy 3 items → 15% OFF
Buy 4 items → 20% OFF
Buy 5+ items → 20% OFF
With love,
Mum & Daughter
Elin | Classic Vintage Timepiece
Regular price$200.00Sale price$59.95Samara™ Crossbody Bag
Regular price$150.00Sale price$74.95Ella | Glamorous Square
Regular price$200.00Sale price$59.95ActiveFit Sports Bra High Support | 1+1 FREE
Regular price$129.90Sale price$64.95Dana™ Classic Leather Tote
Regular price$170.00Sale price$84.95Ella Timepiece
Regular price$200.00Sale price$59.95Miranda | Casual Shoulder Bag
Regular price$139.90Sale price$69.95Bubble Initial Necklace
Regular price$119.90Sale price$59.95Sara | Sleek Minimalist Timepiece
Regular price$200.00Sale price$59.95Silje | Sophisticated Timepiece
Regular price$200.00Sale price$59.95Karen | Premium Humir
Regular price$200.00Sale price$59.95Augusta | Elegant Timepiece
Regular price$200.00Sale price$59.95Amalie | Sleek Minimalist Timepiece
Regular price$200.00Sale price$59.95Katrine | Luxo Classic
Regular price$200.00Sale price$59.95Karla | Bohemian Calista
Regular price$200.00Sale price$59.95Majken Collection
Regular price$200.00Sale price$59.95Mathilde Collection
Regular price$200.00Sale price$59.95Amara | Handmade Cosmetic Bag
Regular price$119.95Sale price$59.95Alana | Handmade Cosmetic Bag
Regular price$119.95Sale price$59.95Claire™ Crossbody Bag
Regular price$139.90Sale price$69.95Ashley | Retro Bow Bag
Regular price$169.90Sale price$84.95Yara™ Spacious Travel Bag
Regular price$130.00Sale price$64.95Vada™ Anti-Theft Bag
Regular price$139.95Sale price$69.95Elyse™ Cozy Winter Hat
Regular price$89.90Sale price$44.95Elena™ Figure-Shaping Bikini
Regular price$129.90Sale price$64.95Mimi™ Cozy Winter Hat
Regular price$99.95Sale price$49.95Maci™ Anti-Theft Backpack
Regular price$129.95Sale price$64.95Colbie™ Everyday Multi-Pocket Crossbody Bag
Regular price$129.90Sale price$64.95
PROVEN QUALITY, TRUSTED BY MANY
The Gold Coast Family is more than a store. It is a promise. Trusted by over 10,000 women ascross Australia, we create fashion you can feel confident wearing.
Free shipping across Australia and a 30-day money back guarantee on every order.