SHOP NOW WITH UP TO 70% OFF
💗 After 39 years, Mum is passing the boutique on to the next generation.
What began with one woman building a small fashion store as a single mother has grown into something our whole family has been part of.
Now, at 67, Mum is finally ready to retire, and I’m incredibly proud to continue what she spent nearly four decades building.
Before this new chapter begins, we’re clearing selected pieces from the current collection with up to 70% off.
These are some of the final styles chosen under Mum’s chapter of the boutique, and once certain sizes and pieces are gone, they won’t be returning.
If you’ve had your eye on something, this is the moment to make it yours.
Thank you for supporting a family story built by women, for women ♡
💗 Extra bundle discounts, applied automatically at checkout
Buy 2 items → 10% OFF
Buy 3 items → 15% OFF
Buy 4 items → 20% OFF
Buy 5+ items → 20% OFF
With love,
Mum & Daughter
Ruby™ Breathable Crossed Maxi Dress
Regular price$160.00Sale price$79.95Ruby™ Timeless Plaid Jacket
Regular price$159.95Sale price$79.95Rune Axe Braided Bracelet
Regular price$168.95Sale price$41.95Rune Chromatic Crystal Beaded Bracelet
Regular price$156.95Sale price$38.95Rune Crystal Beaded Bracelet
Regular price$149.95Sale price$37.95Rune Stone Beaded Bracelet
Regular price$156.95Sale price$38.95Ruth™ Breathable Lightweight Walking Shoes
Regular price$119.90Sale price$64.95Rylie™ Striped Trousers
Regular price$140.00Sale price$69.95Sabby Everyday Elegant Shorts
Regular price$129.90Sale price$64.95Sabby™ Everyday Elegant Shorts
Regular price$129.90Sale price$64.95Sabine | Elastic Waist Wide Leg Pants
Regular price$139.90Sale price$69.95SABRINA | COLORBLOCK HALTER MINI DRESS
Regular price$200.00Sale price$99.95Sacred Bead Cross Bracelet
Regular price$209.95Sale price$52.95Sage | Chunky Sole Strappy Sandals
Regular price$69.95Sale price$31.95Saige™ Striped Summer Dress
Regular price$200.00Sale price$99.95Samara™ Crossbody Bag
Regular price$150.00Sale price$74.95Sara | Everyday Comfort Dress
Regular price$140.00Sale price$69.95Sara | Sleek Minimalist Timepiece
Regular price$200.00Sale price$59.95Sarah™ Wedge Ballerina Flats
Regular price$140.00Sale price$69.95Sasha | Flared Casual Jeans
Regular price$139.90Sale price$69.95Savia™ Orthopedic Walking Sandals
Regular price$130.00Sale price$84.95Sayaka™ Foot Pain Relief Shoes
Regular price$129.90Sale price$64.95Saylor™ Zip Collar Sweatshirt Dress
Regular price$160.00Sale price$79.95Scarlett™ Two-Piece Layered Set
Regular price$180.00Sale price$89.95Sea Pearl Adventure Bracelet
Regular price$209.95Sale price$52.95Selvya™ | Women’s Vintage Knit Cardigan Sweater
Regular price$160.00Sale price$79.95Seraphyne Glacienne Gold Bracelet
Regular price$221.95Sale price$52.95Seren Lysmera Sapphire Bracelet
Regular price$132.95Sale price$49.95
PROVEN QUALITY, TRUSTED BY MANY
The Gold Coast Family is more than a store. It is a promise. Trusted by over 10,000 women ascross Australia, we create fashion you can feel confident wearing.
Free shipping across Australia and a 30-day money back guarantee on every order.