Clearance sale ENDS TONIGHT

Emma | Elegant Navy Blue Floral Midi Dress

4.7/5 1020+ reviews
Sale price AU$79.95 Regular price AU$199.95Save 60%
Free shipping with Australia Post
30-day money back guarantee
Loved by Australian women since 1987
Colour Navy Blue
Size S

Only 5 left at this price

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The dress that drapes effortlessly, for every occasion.

 

Picture yourself stepping onto a seaside terrace. The breeze catches the hem. The print catches the light. You feel like yourself — only more so. The Floral midi is crafted from soft, double-layered chiffon that skims the body without clinging, keeping its graceful drape from morning coffee to evening dinner.

 

The bodice features a tailored fit — if you're between sizes, size up for extra ease through the shoulders and bust.

 

✓ Naturally flatters the silhouette

 

The soft A-line silhouette skims the waist and hips without clinging. The double-layered chiffon moves with every step, ensuring the shape stays graceful — never tight, never out of place.

 

✓ Light enough for all-day wear

 

Breathable polyester chiffon stays cool even on warm days. No stiffness, no discomfort against the skin. Wear it through an entire afternoon and still feel fresh by dinner.

 

✓ Ready for everything on your calendar

 

Wedding guest. Cruise night. Garden party. Sunday brunch. The knee-length cut and timeless floral print hit that sweet spot — elegant enough for special events, effortless enough for everyday moments.

 

✓ A print that feels refined, never loud

 

Delicate white and green tulips set against a deep navy backdrop. The pattern moves with the chiffon rather than competing with it. Elegant in photos, even lovelier in person.

 

 

Details

 

Floral - elegant navy blue floral midi dress
Double-layered chiffon for a graceful drape
Lightweight, breathable, ready to wear


Specifications

 

Size: S–3XL (see size chart)
Fit: Tailored bodice and flared skirt falling to mid-calf
Stretch: Minimal — if in doubt, choose the larger size

 

Care Instructions

 

Machine wash cold with like colors
Do not bleach
Hang to dry 

30-day money back guarantee

Doesn't fit? No problem! You can exchange or return it within 30 days, but please note that some exemptions apply. Read our refund policy for the details.

Shipping & security

At The Gold Coast Family customer satisfaction comes first. That's why we keep you updated on your order and always offer free shipping with the reliable delivery services of Australia Post.

Track & Trace: once your order has been dispatched, you will receive your Track & Trace details by email so you can follow your parcel all the way to your door.

We offer 100% secure payments, so you can buy with total confidence.

24/7 customer service

If you have any questions, feel free to contact us at info@thegoldcoastfamily.com. We're happy to help.

Built around a feeling

Built around a feeling

The Gold Coast Family was built around something that has always meant more to us than fashion: helping women feel confident, comfortable and beautifully themselves.

What began 39 years ago, when Mum opened her small boutique as a single mother at just 28, grew into a life’s work filled with wonderful women, beautiful clothing and countless memories.

Now, at 67, she is finally ready to enjoy her retirement and pass the boutique on to her daughter, Sophie, who grew up alongside the business and is proud to carry it into its next chapter.

To celebrate this special moment for our family, we are offering our Clearance Sale with up to 70% off.

10% EXTRA OFF on 2 items
15% EXTRA OFF on 3 items
20% EXTRA OFF on 4 items
25% EXTRA OFF on 5+ items

The discount will be applied automatically at checkout.

Thank you for supporting our family boutique and helping a story built by women continue into the next generation.

With love ♡

Sophie & Mum

Loved by women across Australia

  • Fast shipping, sweaters keep you warm and are good quality.

    Karen S.

    Sydney

  • Great quality and fast delivery. The Clearance Sale made it even better!

    Linda M.

    Sydney

  • Great customer service! Wanted to change the color of my sweater and it was no problem!

    Donna W.

    Brisbane

  • I love the blouse. Exactly what I needed.

    Mary P.

    Melbourne

  • Great service! Easy exchange after the heels turned out too small.

    Patricia R.

    Sydney

  • My order arrived quickly and well packaged. The shoes are comfortable and stylish, exactly what I was looking for.

    Susan T.

    Melbourne

30-day money-back guarantee

For nearly four decades, our boutique has been built around one simple belief: every woman should feel confident in what she wears.

As our family boutique now enters its next chapter, with the store passing from mother to daughter, that promise remains exactly the same.

Every order is covered by our 30-day money-back guarantee. If your piece is not quite right for you, you can return it within 30 days for a full refund. Simple, clear and without unnecessary hassle.

Because taking care of the women who shop with us has always been part of our story and it will continue into the next generation.

With love ♡
Mother & Daughter

Frequently asked questions

How long does delivery take?

Orders are usually processed within 1 to 3 business days. After dispatch, delivery usually takes 7 to 14 business days. Delivery times are estimates and may vary during busy periods.

Is shipping really free?

Yes, we offer free shipping on all orders across Australia.

How does the 30-day money back guarantee work?

If you are not happy with your order, contact us within 30 days of receiving it at info@thegoldcoastfamily.com or use our Return Your Order page. We will confirm the next steps by email. Items should be unworn, unwashed and in their original condition.

What if my item is faulty or not as described?

Email us your order number and clear photos and we will review it and help with the next steps. Your rights under the Australian Consumer Law always apply.

How do I choose my size?

Check the size options on this page and the details in the product description. Not sure? Email us before you order and we will happily help.

Free shipping

We offer free shipping on all orders across Australia. Where tracking is available, we email it to you as soon as your order has been dispatched.

We'll deliver straight to your door, safely and without extra cost.

30-day money back guarantee

Shop with confidence. Every order comes with a 30-day money-back guarantee, so you can try us risk-free.

Not satisfied with your product? No worries, just reach out to us for a refund.

100% secure payments

Shop with peace of mind. We offer trusted, secure payment options so your information stays protected at all times.

24/7 Customer Support

Free shipping on all orders across Australia.Have a question, need to make a return, or need any help? Our team is here to assist you quickly and personally.

Contact us anytime at: info@thegoldcoastfamily.com